Tuesday, November 1, 2011

Los Angeles Times 5th-largest newspaper, says circulation report

Newspapers
The Los Angeles Times is the fifth-largest newspaper in the country, based on average readership numbers released by the Audit Bureau of Circulations.

In the six months ending Sept. 30, the publication reached an average of nearly 573,000 readers daily, according to the report. The paper also has the third-highest Sunday circulation, with nearly 906,000 readers.

But Sunday readership is down more than 4% from nearly 949,000 in the prior six-month period, while daily circulation is down more than 5% from 605,000.

The Wall Street Journal is leading the pack with nearly 2.1 million readers each day, followed by USA Today with nearly 1.8 million, the New York Times with 1.1 million and the New York Daily News with nearly 606,000.

The San Jose Mercury News, the New York Post, the Washington Post, the Chicago Tribune and the Dallas Morning News rounded out the top 10.

Though the top two papers saw a slight decline, with the Journal slipping 1% and USA Today dropping 2.5%, the New York Times' circulation soared more than 25%

The Times also had the top Sunday circulation, with 1.6 million readers, followed by the Houston Chronicle’s 911,000 readers.

Executives at the New York Times said the circulation spike had much to do with the online paywall instituted in March. As more readers shun print products in favor of digital content, newspapers are increasingly exploring options such as online subscription packages and editions distributed through e-readers such as Amazon’s Kindle and Barnes & Noble’s Nook.

The Wall Street Journal brought in 537,000 digital readers, followed by the New York Times, the New York Daily News, Newsday and the Detroit Free Press.

RELATED:

Slide in newspaper circulation slows

L.A. Times circulation figures: Sunday up, daily down -- but overall, the best in 8 years

-- Tiffany Hsu

Photo credit: Scott Olson/Getty Images

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