Wednesday, August 24, 2011

Can good online reviews be bought?

Yelp-395 TripAdvisor Does that bistro down the street get an awful lot of online love for its superior service, delectable menu and charming location? Those glowing reports might be the result of reviewers-for-hire, according to several recent reports.

Review sites such as TripAdvisor and Yelp wield substantial influence over indecisive consumers, a reality not lost on restaurants, hotels and even merchants on Amazon.com eager to attract clientele.

Enter the bustling business of reviewing for profit, where fake evaluators offer to post positive recommendations online for a fee.

Freelance writers are hired by “review factories” to churn out five-star love-fests, according to a recent New York Times report.

There’s so much “deceptive opinion spam” -- fictitious opinions designed to seem authentic -- that a group of Cornell researchers crafted a computer algorithm to root out the fakes. (Apparently, words including “I” and “my” show up a lot in the sham reviews.)

Though many customers seem resigned to online ratings inflation, several threads on Yelp’s talk forums feature users griping about sketchy review practices.

Among them: businesses offering gifts in exchange for positive reviews, managers creating Yelp accounts just to promote their company and cookie-cutter opining applied to multiple establishments.

RELATED:

A field guide to Yelp reviewers

Software aims to spot fake online hotel reviews

-- Tiffany Hsu

twitter.com/tiffhsulatimes

How Much More Can the Fed Help the Economy?

With the risk of another recession on the horizon, many economists and investment analysts are hoping that Ben S. Bernanke will signal on Friday that the Federal Reserve is ready to step in once again and save the economy from disaster. After all, Congress seems wholly unwilling to engage in fiscal stimulus, and instead is planning further fiscal tightening.

But there are reasons to believe the Fed’s remaining tools may be losing their potency.

Monetary policy works best when the Fed cuts interest rates, giving banks a good opportunity to extend more loans. If more loans go out to people and companies, those people and companies can buy more goods and services, creating more demand and eventually more jobs.

CATHERINE RAMPELL
CATHERINE RAMPELL

Dollars to doughnuts.

Interest rates are already at zero, though (and have been for a while), so the Fed cannot lower them any further. That’s why the Fed has engaged in more unusual — in some cases, unprecedented — measures.

Dollars to doughnuts.

Twice now the Fed has engaged in large-scale asset purchasing, a process known as quantitative easing. (Hence the nicknames QE1 and QE2.) This is meant to lower long-term interest rates, which should, in theory, stimulate economic growth in two ways.

First, it should encourage more borrowing, so companies and consumers will have more money to spend.

Second, lower long-term interest rates could encourage investment in riskier assets, like stocks. Why? Because if long-term Treasuries don’t offer much in the way of returns, investors will seek higher yields elsewhere. If investors do start buying up riskier assets, those asset prices rise. Consumers then see that their portfolios are worth more, causing them to feel richer and so more comfortable with spending. This is known as the wealth effect.

But this two-pronged attack is probably less powerful today than it was three years ago.

After two rounds of quantitative easing, long-term interest rates are already quite low. It is not clear that lowering them further with a third round of quantitative easing (QE3) would do a whole lot more to encourage investment in riskier assets, or to increase lending. Many companies are choosing not to borrow primarily because demand is so weak, and not because credit is expensive.

Additionally, if investors do start increasing their investments in assets with higher yields, they may pour more money into commodities like oil. And commodity prices are already higher today than they were a year ago; pushing energy and food prices further up could actually discourage consumers from spending.

And many economists are still debating whether the last round of quantitative easing was terribly useful.

“It’s hard to make the argument that QE2 was a rousing success or we wouldn’t be on the verge of seeing QE3,” the economists at RBC Capital Markets wrote in a client note. “The market may very well get what it seems to desire, but we believe there is no magic bullet here.”

There are other measures the Fed could take besides quantitative easing. These include changing the composition, rather than the size, of the assets already on its balance sheet so that they have longer maturities. Like quantitative easing, this could lower long-term interest rates, with many of the same pros and cons. There would probably be less political resistance to reconfiguring, rather than expanding, the central bank’s debt holdings.

The Fed could also lower the interest rate it pays banks on their reserves. Maybe this would encourage them to hold less cash and increase their lending. There is some debate about how effective this measure would be. If demand for credit remains low, encouraging banks to lend more may not be helpful.

Many economists have suggested that the most powerful tool the Fed might employ would be an announcement that it is raising its medium-term target for inflation.

If prices are expected to rise, banks, businesses and consumers will be more eager to spend their money before it loses value. That could have positive effects throughout the economy, since spending means more demand for goods and services, which means companies need to hire more employees, which means more spending, and so on. That is the much-sought-after virtuous cycle.

The problem, though, is that inflation has some major downsides too — especially if coupled with sluggish growth, as seen during the “stagflation” of the 1970s. Not having a good sense of how much your next gallon of milk or gas will cost is stressful, particularly if your wages aren’t rising to match the higher prices.

Today inflation is pretty low, but it’s higher than it was a year ago when the Fed last engaged in quantitative easing. Already the more hawkish members of the Federal Open Market Committee are getting antsy. Since Mr. Bernanke cannot unilaterally carry out any of these stimulus strategies, the chances that the Fed will increase its inflation target in the near future seem low.

But hey, the Fed has surprised people before.

Good economic data send stocks up

Trader richard drew ap

Stocks rose again early Wednesday after new data showed that spending on durable goods rose more than expected.

The Dow Jones industrial average was recently up 32.70 points, or 0.3%, to 11,209.46 after being up more than 100 points earlier in the session.

A Commerce Department report showed that orders for things like cars and airplanes rose 4% in July, when analysts expected to see slower growth.

The figures cheered investors, though some market experts said the real test will come in the numbers from August, when businesses and consumers will have had time to react to the recent economic gloom.

The stock market has now been climbing for three straight days, including Tuesday's 322-point jump. Much of the optimism this week comes from investors looking forward to a Federal Reserve meeting on Friday at which the central bank's chairman, Ben Bernanke, could signal new measures to help prop up the economy.

RELATED:

Stocks: Is everyone too bearish?

Stocks look past economy to focus on Bernanke

Gold slides from record high as profit-takers cash in

-- Nathaniel Popper

twitter.com/nathanielpopper

Photo: Monitoring the markets. Credit:  Richard Drew / Associated Press 

Aircraft and autos drive up demand for U.S. factory goods

Durable Demand for aircraft and autos helped push up orders for long-lasting manufacturered items 4% in July from the month before, the U.S. Census Bureau said Wednesday.

The semblance of promising news buoyed the stock market in morning trading.

In the largest increase since March, overall orders for so-called durable goods -- products expected to last at least three years -- rose to $201.5 billion.

Demand for vehicles and their parts jumped 11.5%, the largest run-up in eight years, as Japan’s recovery from the March earthquake smoothed out kinks in the production chain.

With American Airlines requesting 100 new Boeing 737 planes, nondefense aircraft orders soared 43.4%.

But, excluding the brisk pace of the transportation sector, orders rose just 0.7%. New orders for military aircraft and parts slumped more than 6% and machinery orders were down 1.5%.

RELATED:

Good economic data send stocks up

Not as much 'Made in China' as you might think

Fewer exports push trade deficit to highest level since 2008

-- Tiffany Hsu

Photo: A 2011 Ford Escape compact SUV on the showroom floor. Demand for cars and car parts jumped 11.5% in July from the month before. Credit: Charles Krupa / Associated Press

Stocks: Is everyone too bearish?

Hedge fund manager Doug Kass of Seabreeze Partners in Florida writes some entertaining commentaries on financial markets, and isn’t afraid to go out on a limb with his predictions.

He got it wrong in spring 2009, when he warned of a possible double-dip recession by the end of that year.

But early this year Kass again warned that the economic recovery looked feeble, and he turned out to be right. He also predicted that partisan politics in Washington would weigh heavily on consumer and business confidence by mid-2011, a call that was dead-on (think: debt-ceiling brinkmanship).

Now, with global stock markets down sharply since late July, Kass argues that “everyone is too bearish,” and that the market is more likely to be bottoming than getting ready for another cliff-dive.

Sp823 Early Tuesday he said he expected the Standard & Poor’s 500 index (charted at left) to bounce after “testing” the 1,130 to 1,150 range. The S&P surged 38.53 points, or 3.4%, to close the day at 1,162.35.

In a note to clients Tuesday, Kass wrote:

"Fear is pervasive . . . and even pros are acting like amateurs. How else to explain my dinner at Nick and Toni's last night in East Hampton with my friend/buddy/pal, Joe Zicherman, who, when active professionally, was an enormously successful stock broker to the stars in Hollywood? At last night's dinner, Joe and I stupidly positioned his iPad on our table as we fixated on the CNBC application and watched with bewilderment every $0.50 change in the S&P futures and every $5 change in the price of gold.

 "These sort of idiotic things don’t happen at or anywhere near market tops; they occur at or near market bottoms," he says.

Kass listed 11 “buffers” that he believes are likely to keep stocks from plummeting from here, and make for a good environment for bargain-hunters:

--- There will be no double-dip recession (the “negative feedback loop” is hurting business and consumer sentiment, he says, but other hard economic indicators don't signal a recession).

--- Short-term interest rates are anchored at zero.

--- Inflation and inflationary expectations are contained.

--- Corporate balance sheets are strong, and earnings growth has been, too.

--- Valuations, such as stock price-to-earnings ratios, are reasonable, he says.

--- 55% of the all S&P stocks now yield more in dividends than the 10-year U.S. Treasury note.

--- Risk premiums (the difference between stocks’ earnings yields and corporate bond yields) are near record levels, which favors stocks over bonds.

--- Investors' expectations are limited.

--- Hedge funds have "de-risked," meaning they've already bailed on the market. The ISI Hedge Fund Survey reports the funds’ net exposure to stocks is down to 45.8%, the lowest level in two years.

--- There has been a “wholesale abandonment” of the market by the individual investor -- $30 billion withdrawn from mutual funds in the last two weeks alone, Kass notes. That's a contrarian argument in favor of buying.

--- The possibility of a large reallocation out of low-yielding bonds and into stocks.

Just one man's opinion.

-- Tom Petruno

Good economic data sends stocks up

Trader richard drew ap

Stocks rose again early Wednesday after new data showed that spending on durable goods rose more than expected.

The Dow Jones industrial average was recently up 32.70 points, or 0.3%, to 11,209.46 after being up more than 100 points earlier in the session.

A Commerce Department report showed that orders for things like cars and airplanes rose 4% in July, when analysts expected to see slower growth.

The figures cheered investors, though some market experts said the real test will come in the numbers from August, when businesses and consumers will have had time to react to the recent economic gloom.

The stock market has now been climbing for three straight days, including Tuesday's 322-point jump. Much of the optimism this week comes from investors looking forward to a Federal Reserve meeting on Friday at which the central bank's chairman, Ben Bernanke, could signal new measures to help prop up the economy.

RELATED:

Stocks: Is everyone too bearish?

Stocks look past economy to focus on Bernanke

Gold slides from record high as profit-takers cash in

-- Nathaniel Popper

twitter.com/nathanielpopper

Photo: Monitoring the markets. Credit:         Richard Drew / Associated Press 

 

Local and National Stimulus

Casey B. Mulligan is an economics professor at the University of Chicago.

It’s a lot easier to move spending from one area to another than it is to create spending anew. That’s why it may be too much to ask the federal government to use its ability to spend to get the recovery going.

Today’s Economist

Perspectives from expert contributors.

In 2009 the New York Yankees opened their new stadium on the north side of East 161st Street, replacing the historic stadium on the south side of the street. Not surprisingly, 2009 spending by consumers, news organizations and entertainment businesses, among others, on the north side of East 161st Street was a lot more than it had been in years past. It all started from the Yankees’ spending at the new location.

Perspectives from expert contributors.

So a spending advocate might assert that this episode is proof that spending by one organization can stimulate spending by others, because the spending by the others on the north side of the street surged at exactly the same time that the Yankees started having their people work there.

Of course, such an analysis is flawed, because it ignores what happened on the other side of the street. Much of what happened north of East 161st Street was just a displacement of activity from the south side, rather than a creation of new activity. Even the construction workers building the stadium may well have been drawn from other tasks.

This pattern is not special to the Yankees’ move. A number of studies have shown that consumer spending associated with a sports team to a large degree displaces spending in other areas and displaces spending on other leisure activities; a family is unlikely to conclude that because there’s a new team in town or a new stadium, it should sharply increase its spending on entertainment.

Yet ignoring the displacement effects is exactly what Paul Krugman and Dean Baker have done in their praise of recent studies that use “cross-state variation in stimulus spending per capita to estimate the employment effects of the stimulus,” studies comparing states that received more stimulus to states that received less.

Spending from the American Recovery and Reinvestment Act (a.k.a., the “stimulus”) could be very much like the stadium spending — a locality that received more stimulus spending merely enjoyed a displacement of activity into its area from localities that received less spending, and that nationally little or no additional spending occurred as a result of the legislation.

If you want to know about the national effects of the stimulus, at least part of the analysis has to look at the nation as a whole. The same is true of the national effects of changes in labor supply. If one group suddenly becomes more willing to work, it is possible that the group solely takes jobs from the rest of the population, with no new jobs being created for the nation as a whole.

That’s why, in addition to looking at the experiences of specific groups and specific regions, I have examined the effects of supply and demand on national employment. (Professor Krugman and Dr. Baker assert in so many words that I ignore national employment, though my papers on the subject look very much at national aggregates. For example, see Figure 3 and Figure 6 of this paper and Table 2, Table 3, Figure 2, Figure 3, Figure 4 or Figure 5 of this paper).

I found, for example, that national employment increases during the summer precisely because young people are more willing to work. Not surprisingly, the summer surge of young job seekers does seem to reduce employment of the rest of the population, but the net national effect is still almost a million more jobs in the summer.

For now, it appears that government spending reduces private spending, even while it may benefit specific regions or groups.

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