Barnes & Noble announced Thursday that it was expanding its BN.com Marketplace by adding more than 1 million new products across several product categories, including consumer electronics and home items.
The expansion will help the world's largest bookseller move beyond its focus on books and compete better with other online marketplaces such as Amazon.com and EBay.
New Marketplace categories are: home and gift; consumer electronics; arts and crafts; toys and games; and baby.
John Foley, president of e-commerce for Barnes & Noble, called the expansion "an organic extension of our consumer value proposition" that would give customers a one-stop shopping destination.
"If shoppers are buying cookbooks from BN.com, it's natural to offer them cooking supplies at the same time," he said.
Shares of Barnes & Noble fell 11 cents, or 1%, to $10.72.
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-- Andrea Chang
Photo: A Barnes & Noble store at the Westside Pavilion in Los Angeles. Credit: Brian van der Brug / Los Angeles Times
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