Monday, October 10, 2011

Consumer Confidential: Netflix says oops; iPhone orders

Netpic 
Here's your misfit-toys Monday roundup of consumer news from around the Web:

-- Give Netflix points for knowing it was wrong. The company says it will drop plans to split its mail-order DVD and Internet-streaming services. The change is an acknowledgment of the anger that Netflix triggered in subscribers, first with Chief Executive Reed Hastings’ plan to raise prices and the subsequent Sept. 18 announcement detailing the split of the services. Customers will be able to access the streaming and mail-order services from Netflix.com, with one account and password, the company says. Netflix on Sept. 18 said people who wanted DVDs would have to sign up for a new service called Qwikster, requiring a separate account and billing. Now if the company could just do something about getting more up-to-date movies.

-- Dr Pepper prefers hanging out with guys. That's apparently the idea behind Dr Pepper Ten, a 10-calorie soft drink Dr Pepper Snapple Group is rolling out with a macho ad campaign that proclaims, "It's not for women." The soft drink was developed after the company's research found that men shy away from diet drinks that aren't perceived as "manly" enough. To appeal to men, Dr Pepper made its Ten drink 180 degrees different from Diet Dr Pepper. It has calories and sugar, unlike its diet counterpart. Instead of the dainty tan bubbles on the diet can, Ten will be wrapped in gunmetal grey packaging with silver bullets. And while Diet Dr Pepper's marketing is women-friendly, the ad campaign for Ten goes out of its way to eschew women. So there.

-- Apple took some heat for not unveiling an iPhone 5 but, instead, debuting an upgraded iPhone 4S. But apparently the company knew what it was doing. Apple says first-day preorders of the iPhone 4S topped 1 million, breaking the record set by last year's model. Apple and various phone companies started taking orders for the phone last Friday. It hits stores this Friday. First-day orders for the iPhone 4 were 600,000 when it launched last year. It was then sold in the U.S. only by AT&T. The iPhone 4S is also sold by Verizon Wireless and Sprint Nextel. The base model of the iPhone 4S costs $200 with a two-year contract. It has a faster processor and an improved camera compared to last year's model.

-- David Lazarus

Photo: Netflix is dropping plans for a Qwikster service. Credit: Paul Sakuma / Associated Press

 

Further Reading on the Nobel Economics Laureates

CATHERINE RAMPELL
CATHERINE RAMPELL

Dollars to doughnuts.

The spotlight today is on Christopher A. Sims of Princeton University and Thomas J. Sargent of New York University, the winners of the Bank of Sweden Prize in Economic Sciences in Memory of Alfred Nobel.

Dollars to doughnuts.

The two new laureates have very similar academic pedigrees: They both received their Ph.D.’s from Harvard in 1968, and both previously studied at the University of California, Berkeley. Several years later they both landed at the University of Minnesota. They are currently jointly teaching a graduate course in macroeconomics at Princeton.

The prize committee has published a description of their work for the general public, as well as a more technical version.

Here is the only paper the two wrote together, from 1977.

Some other links for Dr. Sargent:

And some links for Dr. Sims:

Steve Jobs drove a Mercedes without license plates

Steve Jobs Mercedes-Benz
For years, Apple co-founder Steve Jobs drove around Silicon Valley in a a silver 2007 Mercedes-Benz SL55 AMG without a license plate.

Paula Skier, the digital marketing executive at automotive data and consulting firm R.L. Polk & Co., reports that Jobs, who passed away last week,  got away with a clear violation of California state law -- we suspect for security reasons.  Can you imagine how many people would have liked to have swiped the tech guru’s license plate?

Skier wanted to know how Jobs could drive a plateless car for four years without ever getting ticketed for the infraction.

“A search of traffic records confirms that he successfully avoided plate-related fines. Again, theories abound, but I think it's just a matter of playing the odds,” Skier said.

Skier noted that “one blogger” obtained the vehicle identification number of Jobs’ Mercedes and ran it through Polk’s  Carfax vehicle history division to see what it could learn about the car. Not much, it turns out.  It was purchased in 2006 and had about 21,800 miles on the odometer as of August.
 
“That means Steve Jobs drove only 5,500 miles per year, well under the 12,000-mile U.S. average. Why is this important? Because it means that Mr. Jobs did not drive his car very much, which significantly lowered his odds of getting ticketed,” Skier  said.

It’s also not clear that he would have needed much privacy, because there are many similar expensive SL55s in California, Skier said.

“No personal information can be gleaned from a license-plate number,” she said. “The best way to remain anonymous would be to keep the plates on. And this, in the end, is the great paradox of the mystery. Not displaying plates made Steve Jobs' car just as conspicuous and identifiable as a man who, say, always wore jeans, a black turtleneck and New Balance sneakers.”

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twitter.com/LATimesJerry

Photo: Steve Jobs' Mercedes-Benz. Credit: R.L. Polk & Co.

The 4-Trillion-Euro Fantasy

Peter Boone is chairman of the charity Effective Intervention and a research associate at the Center for Economic Performance at the London School of Economics. He is also a principal in Salute Capital Management Ltd. Simon Johnson, the former chief economist at the International Monetary Fund, is the co-author of “13 Bankers.”

Some officials and former officials are taking the view that a large fund of financial support for troubled euro-zone nations could be decisive in stabilizing the situation. The headline numbers discussed are 2 trillion to 4 trillion euros — a large amount of money, given that the gross domestic product of Germany is 2.5 trillion euros and that of the entire euro zone around 9 trillion euros.

Today’s Economist

Perspectives from expert contributors.

This approach has some practical difficulties. The European Financial Stability Facility as currently devised has only around 240 billion euros available (and this will fall should more countries lose their AAA credit ratings). The International Monetary Fund, the only ready money at the global level, would be more than stretched to go “all in” at 300 billion euros.

Perspectives from expert contributors.

Never mind, say the optimists — we’ll get some “equity” from the stability fund and then leverage up by borrowing from the European Central Bank.

Such an approach, if it could get political approval, would buy time, in the sense that it would hold down interest rates on Italian government debt relative to their current trajectory. But leaving aside the question of whether the European Central Bank — and the Germans — would ever agree to provide this kind of leverage and ignoring legitimate concerns about the potential inflationary impact of such measures, could a 4 trillion-euro package, for example, stabilize the situation?

Think through the best-case scenario, in which the big package is put in place and, at least initially, believed to be credible. Proponents of this approach argue that the “market would be awed into submission”; business as usual would prevail, meaning that Italy and other potentially troubled sovereigns could resume borrowing at low interest rates; and the 4 trillion-euro fund would not actually need to be used.

This seems implausible. If the big government money shows up, and this pushes down yields on Italian government debt, what will the private-sector holders of that debt do? Some of them will sell, taking advantage of what they worry may be only a temporary respite and, for those who bought near the bottom, locking in a capital gain (as interest rates fall, bond prices rise).

So the European/International Monetary Fund bailout fund would acquire a significant amount of Italian, Portuguese, Spanish and other debt (including perhaps that of Greece and Ireland). If the credit used from this fund, with its central bank backing, reaches — let’s say — 1 trillion euros, how will the Germans feel about the situation?

Their worries will only be heightened by continuing budget deficits, made worse by recessions, throughout the periphery. Someone will need to finance those deficits, and the stabilization fund is likely to be the financier.

On current form, the Italians will have promised moderate austerity but delivered little. Stories about corruption in Italian public life — perhaps exaggerated but with more than a grain of truth — will become pervasive and continue to grate on northern European taxpayers.

In fall 1997, the International Monetary Fund — with the backing of the United States and Europe — provided what was then regarded as a substantial package of support to the Suharto government in Indonesia. But the government refused to close banks as agreed — and after one of President Suharto’s sons finally lost one failed bank, he immediately popped up with another banking license. Articles about Indonesian corruption and the ruling family were on front pages of major newspapers in the United States.

Donor fatigue set in. In January 1998, when the Indonesian government announced a budget that had slightly less austerity than planned, it was roundly castigated by the international community, setting off further sharp depreciation in Indonesia’s rupiah. This worsened the debt problems of Indonesia’s corporate sector, which had borrowed heavily and at short maturities in dollars.

Panic erupted, social unrest became increasingly manifest, and the real economy declined further.

Italy is not Indonesia, and Silvio Berlusconi is not President Suharto — who ended up leaving office. But the comparison still has value. Will the countries backing the enhanced and highly leveraged European Financial Stability Facility be willing to face substantial credit losses, i.e., actual and continuing transfers from their taxpayers to Italians and others?

Lech Walesa famously remarked that it was easier to make fish soup from fish than to do the reverse. So it is with fiscal crises — once fear prevails and markets start to think hard about the stress scenario, it is hard to solve the problem simply with reassuring words or financial support that never needs to be used.

Crisis veterans like to say, quoting former President Ernesto Zedillo of Mexico, that when markets overreact, policy needs to overreact in the stabilizing direction. But what really matters is not overreacting; it is making sure you do enough.

In Europe, the first thing peripheral governments need to do is stop accumulating debt, and quickly. Italian fiscal plans to balance the budget in 2012 look implausible, as they assume unrealistic growth. The planned Greek debt restructuring and increased taxes will not turn that economy around, nor prevent Greece from accumulating further debt. Despite all the reported austerity, the Irish government is still running a budget deficit near 12 percent of gross national product in 2011, while nominal G.N.P. actually declined in the first half of 2011.

Europe’s periphery also needs to recognize that it signed up to a currency union, and that requires a new approach to adjustment. Instead of having huge devaluations like those suffered in Mexico under Mr. Zedillo, in Indonesia under Mr. Suharto or in Poland under Mr. Walesa, Europe’s troubled nations need to raise competitiveness by reducing local costs.

That must primarily come through wage reductions and more competitive tax systems. In Ireland a pact with the major unions is preventing further wage reductions, while in Greece the government is strangling corporations with taxes in order to avoid deeper wage and spending cuts. The proposed Portuguese “fiscal devaluation” — meaning lower payroll taxes to reduce labor costs and an increase in the value-added tax to replace the revenue — looks like a weak attempt to avoid talking about the need to cut public spending and wages much more sharply in real, purchasing-power terms.

Putting in place a huge financial package is not enough. Policies have to adjust across the troubled euro-zone countries so that nations stop accumulating debt, and the periphery moves rapidly from being among the least competitive nations in the euro area to the most competitive — and this includes lower real wages, even if debts are restructured appropriately.

The European leadership is a long way from even recognizing this reality, let alone talking about it in public.

Nobel economics prize won by two American academics

NOBEL
Two American scholars Monday won the Nobel Memorial Prize in Economic Sciences for their separate research examining the cause-and-effect relationships between economic policies, such as tax cuts and interest rate hikes, and the broader economy.

Thomas J. Sargent of New York University and Christopher A. Sims of Princeton University, both 68 years old, will share the $1.5 million award.

In announcing the prize, the last of the Nobel awards announced this year, the Royal Swedish Academy of Sciences said Sims and Sargent's pioneering work in the 1970s and '80s had been adopted by researchers and policymakers throughout the world and helped in understanding how economic shocks and systematic policy shifts affect the economy in the short run and long run.

Sargent and Sims conducted their research independently, and one of the big challenges they faced was the-chicken-or-the-egg problem in economics, that is, whether policy affects the economy or the other way around. Because economics experiments are difficult to perform in the real world, the Nobel committee said "the laureates' foremost contribution has been to show that causal macroeconomic relationships can indeed be analyzed using historical data, even in cases with two-way relationships."

Their work is relevant today as the United States and Europe grapple with anemic growth, high unemployment and budgetary woes in the wake of the recent global financial crisis and recession.

The Nobel committee said analytical methods developed by Sargent and Sims could help answer such questions as: How are gross domestic product and inflation affected by a temporary interest-rate hike or a tax cut? And what happens if a central bank makes a permanent change in its inflation target or a government changes its goals in budget balancing?

Sargent, a native of Pasadena, and Sims, who was born in Washington, D.C., both received their PhD degrees from Harvard University in 1968.

Sims said he was sleeping when he got the call from the Nobel committee early Monday informing him of the award.

"Actually, at first we were called twice and my wife couldn't find the talk button on the phone so we went back to sleep," he said, speaking by phone to a news conference in Stockholm, where the prize was announced.

Last year’s Nobel economics prize went to three researchers, including two Americans, for helping to explain such phenomena as high unemployment.  

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-- Don Lee

Photo: Thomas Sargent, right, and Christopher Sims are awarded the 2011 Nobel economics prize. Credit: AFP/Getty Images.

Sunday, October 9, 2011

Transit-oriented North Hollywood residential complex is for sale

NoHo14 NoHo 14, a transit-oriented condominium complex created in North Hollywood during the last real estate boom, is on the market.

The 14-story residential and retail complex at 5440 N. Tujunga Ave. is being sold by Beverly Hills investment fund Kennedy Wilson and two institutional partners, according to real estate broker Institutional Property Advisors, a division of Marcus & Millichap.

Completed in 2008 after the housing market sank, the building’s 180 units are now for lease as apartments. No price has been set, but property experts familiar with the San Fernando Valley market estimate it could garner as much as $80 million.

The building is near stops on the Red Line subway and the Orange Line bus rapid transit network, said broker Ron Harris, who has the listing with Greg Harris.

Also:

Former Burbank condo project sold as apartments

More borrowers gain permanent mortgage relief in August

 Photo: The NoHo 14 residential tower in North Hollywood. Credit: Institutional Property Advisors

Port of Long Beach to acquire Long Beach World Trade Center

WTC Exterior Bldg Pic_1 The Long Beach World Trade Center, a signature high-rise office building on the city’s skyline, is set to be acquired for $130 million by the Port of Long Beach.

The port’s Board of Harbor Commissioners has tentatively agreed to purchase the 27-story building on Ocean Boulevard. It is in the due-diligence phase of a deal expected to close Oct. 30.

The sale would be one of the largest in Los Angeles County this year, said real estate broker Bill Townsend of Inco Commercial, who is an advisor to the port.

“It’s a rare opportunity to purchase a Class A office building at a bottom-of-market price,” Townsend said.

The seller, Legacy Partners, paid nearly $150 million for the property in 2007, when commercial real estate values were last peaking.

It is “imperative” that the port relocate its headquarters, the board said in a statement. The current six-story headquarters was built in 1959 and is obsolete, overcrowded and seismically unsafe for the port’s 600 employees, it said.

The World Trade Center, completed in 1989, has nearly 575,000 square feet of space and is about 70% leased. The port would receive rental income from tenants such as law firms and the Long Beach Area Chamber of Commerce.

The center includes a two-story retail plaza that connects to the adjacent Hilton Hotel.

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Photo: Long Beach World Trade Center. Credit: Legacy Partners

 

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